As a dentist who restores smiles, Instagram is a social media platform that you must use. Instagram ads, feed posts, and Stories can all help you achieve your marketing goals. Here are some fresh Instagram stats that demonstrate its value to marketers:
  1. As of June 2018, there are nearly 1 billion monthly active users
  2. As of June 2018, there are nearly 500 million active daily users
  3. The heart is hit an average of 4.2 billion times per day
  4. 31% of people who make more than $75,000 per year are on Instagram
  5. 32% of people who make between $50,000 and $74,999 per year are on Instagram
  6. Instagram images average 23% more engagement than their Facebook counterparts
  7. Brands on Instagram regularly see the engagement of roughly 4% of their total followers
  8. 70% of users lookup a brand on Instagram
  9. 80% of users follow at least one brand
  10. Brands post an average of 27.9 times per month
  11. User-generated content (UGC) has a 4.5% higher conversion rate than non-UGC posts
  12. High texture images had a 79% higher engagement rate than non-textured images
  13. Images with more background space get 29% more hearts than those without it
  14. Having blue as the primary color may earn 24% more hearts
  15. Posts with locations receive 79% more engagement
  16. 60% of the top brands use the same filter for every post
  17. 7 out of 10 hashtags are branded
  18. 11 hashtags on a post is the magic number
  19. Longer hashtags enjoy better results
  20. 400 million users are watching Stories on a daily basis
Dental Allies provides everything social for your dental practice. Check out our dentist social media advertising and dentist social media management solutions. Ready to talk social? Give one of our experts a call at 1-800-881-6674 or send us an email.
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